Rapper, producer, and 19-year-old Pennsylvania native Rocco steps onto the scene with new track and music video “She Knows,” his first release under a new partnership with the Chicago rap pioneer and musical executive. prominent Lil Bibby.
Bibby reached out to Rocco via Instagram, who teamed up with A-level productions (home to artists like Juice Wrld and The Kid Laroi) and multimedia mogul Kenya Barris (Blackish, Cultivated) for a new label, Khalabo Music, in partnership with Interscope Records.
Regarding the deal, Rocco says, “I am blessed, humbled and hungrier than ever. I’m grateful that people of this caliber believe in the vision because I know my team and myself. I can’t wait to share my music with the world.
In an exclusive announcement with Consequence of sound, Grade A says, “Rocco is a star. We only sign stars. We have known Rocco for some time now and he has become a true member of the Grade A family. He is our little brother first and foremost. Our team can’t wait to help her become a gender-transcending superstar. We are also very pleased to partner with Kenya Barris and our family at Interscope Records to sign Rocco. Big things ahead.
Kenya Barris adds: “When I met Rocco I immediately knew he was the kind of person I wanted to not only do business with but support him in whatever he wanted to do… Very happy to welcome Rocco to the Khalabo Music family in partnership with the star-making power of the one and only Grade A production, through our joint venture with Interscope Records.
“She Knows” is a melodic and moving track accompanied by visuals that capture the authentic essence of Philly and Rocco’s life. The visuals feature Rocco’s childhood friends and family members, Philadelphia’s mountain biking culture, the infamous Italian restaurant Adrienne’s (Rocky and Credo 1 and 2)and a Catholic baptism, a nod to Rocco’s Sicilian heritage and The Godfather baptism scene. Rocco, a self-taught producer who honed his skills and released a few independent projects racking up millions of streams, is now gearing up to release his first major label project this fall.