The acquisition expands FortNine’s product line to include marine supplies available under the Defender banner.
MONTREAL, February 17, 2022 /PRNewswire/ – FortNine (www.fortnine.com), from Canada leading e-commerce platform for motorcycles, dirt bikes, ATVs, snowmobiles and other powersports equipment, accessories and parts, today announced, in partnership with Novacap, the acquisition of Defender Industries Inc. (www.defender.com).
Situated at Waterford, Connecticut., Defender is a family-owned business, with a mission to make recreational boating accessible to more people and disrupt the marine supply industry. Defender is an authorized dealer for 85,000 products from all major marine product manufacturers. Under the direction of Mr. Stephan LanceDefender has become the largest independent marine supply company in the United States
FortNine believes that Defender is a great platform on which to bring a complementary line of business to its motorsports community.
“FortNine and Defender share a passion for serving sports enthusiasts: we both have a very loyal customer base who trust our knowledge and experience to equip them with the gear they need,” says Amine Sawaf, founder and president of FortNine. “It is truly a privilege to acquire a company with such a stellar reputation and we look forward to bringing our unique go-to-market expertise to the marine industry.”
“The Lance family has been honored to serve our customers since 1938, and at FortNine, we believe we’ve found the perfect match in our shared values,” says Stephan Lance, President of the Defender. “We are a marine outfitter made up of passionate boaters who enable us to fulfill our mission of excellent customer service. We are proud to join forces with the team of enthusiasts at FortNine to lead Defender into its next stage of expansion.”
“This first add-on acquisition for FortNine is in line with our ambition to extend the expertise and business model across all verticals,” added Antoine Casimir, Director at Novacap. Today, we are executing on our strategy to create an e-commerce powerhouse for sports fans.”
FortNine www.fortnine.com provides Canadian cyclists with the equipment they need.
FortNine is a leading online store that provides Canadian riders with a wide selection of motorcycle helmets, rider apparel, tires, parts, motocross gear, snowmobile apparel, and ATV accessories. FortNine is focused on providing excellent customer service with its knowledgeable and experienced staff and keeping a very wide selection of products in stock, enabling it to ship directly to customers in a timely manner.
About the defender
Since 1938, Defender has provided quality marine supplies, inflatable boats and outboard motors. Defender is a maritime outfitter made up of passionate boaters who understand your language and your projects. We have a knowledgeable inside sales staff ready to answer your questions and help you make the right purchase. Defender’s mission is to be the marine outfitter of choice, offering the widest selection of quality products at the most competitive prices and offering prompt and courteous customer service.
Founded in 1981, Novacap is a leading North American private equity firm with over 8 billion Canadian dollars of AUM which has invested in more than 100 platform companies and made more than 150 complementary acquisitions. By applying its sector-based approach since 2007 in industries, TMT, financial services and digital infrastructure, Novacap’s deep expertise can accelerate business growth and create long-term value. With experienced and dedicated investment and operating teams and substantial capital, Novacap has the resources and knowledge to help build world-class businesses. Novacap has offices in BrossardQuebec and Toronto, Ontario. For more information, please visit www.novacap.ca.
SOURCE Novacap Management Inc.